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Increase Engagement by Placing Comments Directly Underneath Articles

Last Updated: Aug 27, 2015 11:50AM EDT
Engaging your users (and therefore increasing registrations, attention time, reach and loyalty) can be increased if you place the commenting box directly underneath an article. 

Our studies have shown clients who place commenting directly underneath articles perform better (perform better in attention time, registrations and loyalty) than those that are hidden behind a click (i.e. the "click here to see comments" button) or placed underneath the "recommended articles" section. 

By placing commenting directly under an article, it allows users to read the opinion of fellow audience members before leaving the page, increasing attention time, and the potential for them to leave their own comment.

An alternative to this approach is to show the 3-5 best comments above other comments. This can be done with our Editor's picks or Most popular comments plugin that you have free access to.


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  • Viafoura can be found on many websites across the internet, but we don't moderate for our clients - we don't delete or modify your comments. If you require assistance with a comment you have posted, or technical help, please contact the website directly and we will work with them to find a resolution.
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