Support Center

Increase Registration & Participation by Reducing Friction at Login

Last Updated: Aug 27, 2015 09:16AM EDT
Reducing friction during login has shown to increase registrations by over 400%. 

Viafoura provides an out of the box solution for one-click registration with social networks, called social login. With social login, your audience can use their existing login credentials for social networks that they use frequently to login to your website and easily participate in the conversation. 

Below are three ways Viafoura helps reduce friction during login.

Social Login + Email Registration

You can allow your users to login with their social networks (i.e. facebook, twitter, linkedin, etc) and also allow them to login with their own email and password. This method is used when you want to provide your audience with another method of participating beyond social logins. Below is how the login box would appear to your audience when prompted to login:



Here is the same login box above customized:



Social Login Only

Some clients choose to allow their audience to login with a social network only (and no option to login with an email and password). This is a tactic often used to encourage civil behaviour, as accounts are tied to an existing online profile. Below is how the login box would appear to your audience when only social login is enabled:


Anonymous Commenting 

Anonymous commenting (i.e. posting commenting without logging in) has both pros and cons. It allows users to post ideas without attaching them to personal identities. This typically gets more honest and unique ideas, as well as higher engagement since there is no friction for logging in.

However, caution should be used to this approach as it does allow for individuals to make aggressive comments without fear of repercussions. This can however be mitigated through viafoura's automated Smart Moderation system that filters our personal attacks and aggressive behaviour.

This approach is good for kick starting a community, and can always be turned off later.


Contact Us

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  • Viafoura can be found on many websites across the internet, but we don't moderate for our clients - we don't delete or modify your comments. If you require assistance with a comment you have posted, or technical help, please contact the website directly and we will work with them to find a resolution.
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